Copywriting
Step inside perception, and watch identity change
See the World Differently. See Yourself
By Ghala Alyammahi
Reality is not a fact you find it is a story your brain tells. Step into LUCID and watch that story change.
LUCID is an immersive pop-up that is meant to reframe how you view the world and yourself. A series of rooms that have differing degrees of reflections from mirror to light, sound to glitch projection, all in reaction to how you are moving within the space. In one location you see an infinite amount of self; in another location you see your shadow on second delay; in the last location you hear the same sentence but in two different tones and you're asked one question “which version do you believe?”
When you leave you will receive a Perception Map a visual printout of where you paused, what distracted you, and how your choices influenced what you were aware of while there. No judgement. No labels. Only a reminder that your attention edits the world you live in.
LUCID is for students, artists and anyone who feels pigeon-holed by their identity to provide an opportunity for a reset to be consistent in your values and have differences in your expression.
Each session will be conducted with a group to create an intimate setting. Tickets will be limited and will last for approximately 25 minutes. No phones allowed and meant to be experienced and not shared.
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